Home › Industries › Insurance Brokers
Professional services
You have already paid to win these enquiries. We reactivate the ones that went cold and turn them back into booked, paying work, on the model that suits you.
In the world of insurance brokerage, not every enquiry is a hot lead. You likely have a significant backlog of potential clients who requested a quote for commercial property, motor fleet, or professional indemnity but never progressed to a policy binding. These leads go cold for various reasons. The business owner was overwhelmed with a cash flow crisis, the decision maker changed, or they simply received a cheaper offer from a direct insurer. Some may have decided to self insure for a year. Regardless of the reason, these contacts are currently sitting in your CRM or email archive, gathering digital dust. They are not bad leads; they are just paused ones. And in a market where customer acquisition costs are rising, leaving this value idle is a genuine financial leak.
We do not send generic mass emails that end up in the spam folder. We analyse your dormant data to identify the most relevant prospects. For a broker, a lead from eighteen months ago is often more valuable than a cold call today. We reach out via a carefully crafted email sequence that acknowledges the time gap. We ask if their risk profile has changed. We mention recent regulatory updates or market shifts that affect their specific industry. If they do not respond to email, we move to a polite, professional phone call. The conversation is never pushy. It is a check in. We ask if they are still with the company and if their current cover is still appropriate. If they are unhappy with their current broker, you have a foot in the door. If they are happy, you have re established a relationship and can offer annual review reminders. We handle the awkwardness of the follow up so your team can focus on closing new business.
Buying new leads is expensive. You pay for every click, every lead generation fee, and every hour your team spends on cold calling. Recovering dormant leads is radically more cost effective. These people already know your brand. They have previously expressed interest in your services. The barrier to trust is already lowered. When you reactivate a dormant lead, you are not trying to convince a stranger to buy insurance. You are reminding a past prospect that you are there. For a broker, this means a higher conversion rate and a lower cost per acquisition. You are not starting from zero. You are continuing a conversation that was previously interrupted. This approach allows you to grow your book of business without increasing your marketing budget. It turns dead weight into active revenue. It is a practical, honest way to maximise the value already in your database. We help you do that, so you can focus on serving your current clients and winning new ones.
Two ways to work with us
You cover costs. We earn only on proven results.
You fund the running costs, which keeps both of us serious. We take no margin up front and earn our share only from the profit we create, agreed in writing before any work starts.
A fixed fee. You keep all the upside.
Prefer a known, predictable cost? Pay a straightforward fee of our cost plus a margin and keep every pound of the recovered revenue.
Send us three numbers and we will come back with a free, honest recovery estimate.