Dormant lead recovery

We recover the leads you already paid for.

Every business sits on a pile of old enquiries that went cold: quotes never closed, trials that lapsed, enquiries that were never followed up. We reactivate them across phone, email and message, handle the whole conversation, and hand you back booked, paying customers.

Two ways to work with us: We Profit When You Do (you cover costs, we earn on results) or a fixed agency fee. You choose.

Dusty, forgotten leads blown back to life as booked, paying work
1

You already own the asset

These are leads you have already paid to generate. Recovering them is the cheapest growth you will ever buy, because the hard part, getting the enquiry, is already done.

2

We do the whole job

Not a list, not a script. We run the full reactivation across every channel, hold the conversations, answer the objections, and book the outcome.

3

Skin in the game, both sides

On our headline model you cover the running costs and we take our margin only when we create real profit for you. Our incentive is your result.

The quiet waste

Your dormant list is working capital sitting idle.

Marketing spend buys enquiries. Most of them never convert on the first pass, then they go stale and get forgotten. The money that generated them has already been spent. The value is still there, it has just gone quiet.

Chasing cold leads is nobody's favourite job, so it rarely happens properly. That is exactly the gap we fill.

  • Quotes and proposals that were never chased to a decision
  • Enquiries that came in busy weeks and slipped through
  • Free trials and sign ups that lapsed without a conversation
  • Past customers who simply stopped buying
  • Event, webinar and download lists that were never worked

How it works

From cold list to booked customers, in four steps.

1

Share the list

You give us the dormant leads and a few numbers: how many, the average sale value, and when they last heard from you.

2

We build the recovery

We agree the target group, the rules, and what counts as a result, then design the reactivation across phone, email and message.

3

We hold the conversations

We do the outreach and the follow up, answer questions, handle objections, and move each lead towards a booking or a sale.

4

You get the outcome

Booked appointments and completed sales land with you. On the We Profit When You Do model, you pay your share once the profit is proven.

Two ways to work with us

Pick the model that fits how you like to buy.

Both put real commitment on both sides from day one. The difference is simply who carries the margin risk.

Agency

A fixed fee. You keep all of the upside.

Prefer a known, predictable cost? Pay a straightforward fee of our cost plus a margin, run as a normal engagement. You keep every pound of the recovered revenue.

  • Clear, predictable pricing you control
  • You keep one hundred per cent of the upside
  • Simple to budget and sign off
  • Best for teams who want control and certainty
Ask about agency pricing

Built for your trade

We know how recovery works in your industry.

Dormant leads behave differently in a dental practice than in a construction firm or a law practice. We have a recovery playbook for each.

Browse every industry guide

Straight answers

Questions owners ask us first.

Is this no win no fee?

No. On the We Profit When You Do model you cover the running costs of the work, which is the commitment that keeps both sides serious. What we defer is our own margin, which we earn only once we have created proven profit for you. If you would rather pay a fixed fee instead and keep all the upside, that is the agency option.

How do you decide what counts as a result?

We agree it in writing before any work starts: the target group, the suppression rules, the event that counts as a win, and how the profit share is calculated. No surprises, no moving the line.

What do you need from me to start?

Three numbers and a list: how many dormant leads you hold, your average completed sale value, and roughly when they last heard from you. From that we produce a free recovery estimate.

How many leads do I need for this to be worth it?

As a rough guide, a few hundred dormant enquiries and a sale value worth chasing. If you are not sure, send us the numbers and we will tell you honestly whether it stacks up.

Will you contact my leads in a way I am comfortable with?

Yes. We work within your brand, your tone and the rules you set, across the channels you approve. You stay in control of how your customers are spoken to.

Free recovery estimate

Tell us what is sitting in your list.

Send us the three numbers and we will come back with a one page estimate of what your dormant leads could be worth, and which model fits you best. No pressure, no cost.

  • A realistic recovery estimate, not a sales pitch
  • A clear recommendation: We Profit When You Do, or agency
  • An honest answer if it is not worth it for you yet