01
You already own the opportunity
These are people who enquired, asked for a quote, bought before or otherwise had a real relationship with your business.
Revenue recovery for dormant opportunities
The money you already paid to find.
Your database is full of old enquiries, lost quotes and customers who never came back. We reopen the right conversations, work them properly and turn recoverable opportunities back into revenue.
No cost and no fee. You pay only when we recover revenue. We agree the success event and our share before we contact anyone.
Old enquiriesPeople who showed intent but never bought
Lost quotesProposals that never reached a decision
Lapsed customersPeople who used to buy and then went quiet
Missed renewalsKnown demand that fell out of the process
What recovery looks like
Activity is not the product. Recovered value is.
A reply is not revenue. We reconcile every recovered sale against the success event we agreed with you before a single conversation started.
Recovery ledger, illustrative
Dormant opportunities4,275
Reopened146
→
Completed sales27
Recovered value£138,400
Old enquiry, real conversation, verified sale. These figures are illustrative, not a promise of results.
The commercial mistake
Buying more leads before finishing the old ones.
Most businesses keep paying to fill the top of the funnel while thousands of opportunities they already acquired sit untouched underneath it. The acquisition cost is already sunk. The question is whether there is still recoverable value.
02
We work the conversation
Not a bulk blast and not a list of warm leads. We handle the follow up, the questions, the objections and the next step within rules agreed with you.
03
We measure the economic result
A reply is not revenue. Before launch we define the event that counts: a paid sale, a deposit, an activated contract or another objective outcome.
What we recover
A dormant database is not a list. It is a collection of unfinished commercial decisions.
Lost opportunitiesEnquired or quoted, then disappeared.
Not nowTiming was wrong. Circumstances may have changed.
Unworked enquiriesInterest arrived during a busy period and never got a real follow up.
Lapsed customersExisting trust, but no recent transaction.
Renewal and repurchaseA buying cycle passed without a completed order.
Abandoned journeysStarted the buying process and stopped before the economic event.
How it works
From old record to verified value.
We agree the rules before launch: who can be contacted, which channels are approved, what the conversation can promise, and what counts as success.
1
Measure
We assess the dormant pool, its age, value and likely contactability before asking for a campaign.
2
Filter
Active, suppressed, duplicate and inappropriate records are removed. We do not contact a database blindly.
3
Reopen
We start a relevant conversation based on what the person originally wanted and what has genuinely changed.
4
Work it
We follow up, handle ordinary questions and move qualified opportunities toward the agreed next step.
5
Verify
We reconcile the economic outcome against the agreed success event, then calculate our share.
The model
We profit when you do.
For accepted recovery campaigns there is no cost and no fee. We are paid only from the revenue we recover for you. We agree the economic success event and our share before work begins. If a campaign needs material third party messaging, data or specialist costs, those are disclosed and agreed before launch.
- No payment for vanity metrics
- Success definition frozen in writing
- Existing active opportunities excluded
- Clear attribution window
- Optional holdout testing for larger pools
Not another AI sales pitch
The technology stays underneath.
Your buyer does not care which model wrote a follow up. They care whether an old opportunity became a real customer without damaging the relationship.
- Persistent conversation history
- Offers and boundaries approved by you
- Human handoff for unusual or high value cases
- Suppression and opt out controls
- Full outcome and attribution ledger
Quick scenario
Is the graveyard big enough to matter?
Use this as a rough commercial scenario only. It deliberately uses a wide completion range rather than pretending there is a universal recovery rate.
Best fit
Where recovery economics are strongest.
We prefer businesses where the opportunity pool is meaningful, average transaction value is worth chasing, and success can be objectively measured.
Launch focus
Home improvement
Old surveys, quotes and not now enquiries across higher value home projects.
See recovery approachLaunch focus
Automotive
Vehicle enquiries, stock changes, finance conversations and lapsed buyers.
See recovery approachLaunch focus
B2B services
Old proposals, stalled procurement, ignored follow ups and renewal opportunities.
See recovery approachStraight answers
What owners ask first.
No mystery percentages and no retroactive definition of a win. The commercial rules are agreed before any outreach.
Is this no win, no fee?
Yes, in effect. On accepted recovery campaigns you pay nothing to start and nothing for our activity. We are paid only from the revenue we recover, so if we recover nothing, you pay nothing. Any material third party or specialist campaign costs are disclosed before work begins. The exact model is set out in the campaign order.
What counts as a win?
Whatever we agree in writing before launch: for example a cleared payment, a completed sale, a paid deposit or an activated contract. Positive replies and appointments only count if we explicitly agree that they do.
Will you contact everyone in my database?
No. We build an eligible recovery pool first. Active opportunities, suppressions, duplicates and records that should not be contacted are removed or held for review.
How do you avoid taking credit for sales that would have happened anyway?
We freeze the eligible pool and the existing status before launch. Larger campaigns can also use holdout groups, so incremental lift can be estimated rather than merely attributed.
Do you use AI?
Yes, where it helps. But the product is not an AI agent. It is a managed recovery operation with authority you define, persistent records, automated assistance and human intervention when it is needed.