MODEL A
Share of recovered contribution
Preferred where the client can give reliable margin or contribution data. We agree a share of the extra contribution we create.
Commercial model
Pay for recovered value, not activity.
There is no universal percentage, because a 40,000 pound kitchen order and a 300 pound service do not share the same economics. We choose a model that matches the real value we create and can be reconciled cleanly.
MODEL B
Fixed value per completed outcome
Useful where margins are private or inconsistent. A completed sale or other economic event has a fee agreed in advance.
MODEL C
Share of recovered revenue
Suitable where headline revenue is a fair proxy for value. Normally paired with a sensible cap or a rate set for the category.
Before launch
The finish line is frozen before we run.
Campaign order
- Eligible recovery population
- Baseline and active opportunity exclusions
- Approved channels
- Success event
- Attribution window
- Fee calculation
- Campaign end date
What no cost, no fee means
For accepted performance campaigns there is no cost to start and no fee for our activity. We are paid only when the agreed recovery event happens. If we recover nothing, you pay nothing.
When we say no
We will not accept every database. Very small pools, low transaction value, poor records, uncertain permission, no capacity to fulfil the demand, or an outcome that cannot be verified, can make the economics unattractive for both sides.