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You have already paid to win these enquiries. We reactivate the ones that went cold and turn them back into booked, paying work, on the model that suits you.
In e commerce fulfilment consultancy, the sales cycle is rarely a straight line. It is a complex negotiation involving warehouse layout, API integrations, and carrier contracts. You might have a promising lead that stalls because their CTO is reviewing a new tech stack, or because they are waiting for a peak season to pass before committing to a new 3PL partner. Perhaps they asked for a detailed proposal on picking accuracy or returns processing, but then their internal budget cycle reset. These are not bad leads. They are busy leads. They have specific operational pain points, such as rising shipping costs or poor inventory visibility, but they lack the immediate urgency to sign a contract today.
When these enquiries go cold, you are not just losing a single deal. You are losing the accumulated value of the research and trust you have already built. Every hour your team spent analysing their current fulfilment stack, every customised case study you sent, and every meeting you held represents real effort. Leaving that value sitting idle in your CRM means you are effectively paying for market research that never converts. It is a significant waste of your team’s time and energy, especially when the potential client is already familiar with your expertise and has likely seen your work in action.
We do not send generic “are you still interested” emails. That approach fails in this sector. Instead, we craft messages that reference the specific bottlenecks they discussed with you. If they were concerned about peak season capacity, we send a short note highlighting how other consultancies have managed similar surges without increasing headcount. If they were looking at reducing last mile delivery costs, we share a brief insight on carrier negotiation strategies that have worked for similar sized retailers.
We use email and LinkedIn as our primary channels, but the content is tailored to the operational reality of their business. We might ask a simple, non pushy question about whether their current returns process is still causing friction. This opens a door for a human conversation. Our team then follows up with a call, not to sell, but to listen. We ask what has changed in their logistics network since last contact. We discuss new regulations or carrier rate changes that might affect their P&L. This keeps the dialogue professional and helpful, positioning your consultancy as a trusted advisor rather than a vendor.
Buying new leads in the e commerce space is expensive. You are competing for attention in a crowded digital space. A new lead has to be educated, qualified, and trusted from scratch. They do not know your team. They have not seen your approach to data integration or warehouse optimisation. They are a blank slate.
Recovering dormant leads is fundamentally different. These people have already vetted you. They know your tone, your expertise, and your reliability. The trust barrier is already lowered. You are not starting from zero; you are picking up where you left off. This makes the conversion process faster and less resource intensive. You spend less time on initial discovery and more time on solving their specific operational challenges. It is a more efficient use of your team’s time and a more respectful approach to your existing relationships.
Two ways to work with us
You cover costs. We earn only on proven results.
You fund the running costs, which keeps both of us serious. We take no margin up front and earn our share only from the profit we create, agreed in writing before any work starts.
A fixed fee. You keep all the upside.
Prefer a known, predictable cost? Pay a straightforward fee of our cost plus a margin and keep every pound of the recovered revenue.
Send us three numbers and we will come back with a free, honest recovery estimate.