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You have already paid to win these enquiries. We reactivate the ones that went cold and turn them back into booked, paying work, on the model that suits you.
In a Domestic Planning Consultants Full Service business, the sales cycle is often long and deeply personal. You are not just selling a permit; you are selling peace of mind, expertise, and the confidence to proceed with a major home alteration. When a homeowner asks for a quote on an extension, a loft conversion, or a change of use, and then goes silent, it is rarely because they have found a cheaper competitor. Usually, life has simply intervened. They are waiting for a mortgage decision, a partner’s opinion, or simply a moment of clarity.
These leads do not disappear; they just pause. Yet, every week that passes, that potential revenue sits idle. The cost is not just the lost fee. It is the opportunity cost of not filling your project calendar. It is the marketing spend that generated the enquiry but yielded no return. For a consultancy, where trust is the primary product, letting a warm lead cool is a waste of the relationship you have already built.
We do not treat these dormant leads as a database to be blasted with generic emails. We treat them as people who were in the middle of a decision. Our approach starts with a thoughtful, low pressure check in. We reach out via email first, acknowledging that their project might be on hold. We ask simple, open ended questions: Have you made progress with the structural engineer? Is the timeline still on track?
If they reply, the conversation shifts to helpful advice rather than a hard sell. We might offer a quick, free review of their initial concept or clarify a common confusion about permitted development rights. This builds value before asking for commitment. For those who do not reply to email, we follow up with a brief, personal phone call. The goal is not to pressure them, but to re establish the connection and remind them that we are still ready to help when they are. We personalise every message to their specific project type, ensuring they feel understood, not targeted.
Buying new leads in this sector is expensive and often yields low quality enquiries. Many new leads are just browsing, comparing prices, or not yet ready to commit. They require significant nurturing before they are ready to sign.
Your dormant leads, however, have already shown intent. They have researched you, asked questions, and engaged with your expertise. They know your name and your reputation. Reactivating them is far more cost effective. It takes less time to close a deal with someone who has already considered your services. It also strengthens your brand, showing that you care about long term relationships, not just quick transactions.
By focusing on recovering these specific, high value leads, you maximise your existing marketing spend. You fill your pipeline with clients who are ready to act, allowing you to focus your energy on delivering excellent service and generating referrals. It is a smarter, more sustainable way to grow your consultancy.
Two ways to work with us
You cover costs. We earn only on proven results.
You fund the running costs, which keeps both of us serious. We take no margin up front and earn our share only from the profit we create, agreed in writing before any work starts.
A fixed fee. You keep all the upside.
Prefer a known, predictable cost? Pay a straightforward fee of our cost plus a margin and keep every pound of the recovered revenue.
Send us three numbers and we will come back with a free, honest recovery estimate.