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You have already paid to win these enquiries. We reactivate the ones that went cold and turn them back into booked, paying work, on the model that suits you.
In the loft conversion industry, a lead does not simply vanish; it goes dormant. You have likely experienced this with homeowners who are ready to start but are currently waiting on a partner’s consent, a mortgage approval, or a suitable weather window for the start date. These are not bad leads. They are valid, high intent prospects who have already done the hard work of researching structural feasibility and budgeting.
However, the sales cycle here is long and often interrupted. A homeowner might request a survey, receive the quote, and then disappear for months while they decide between a full two storey conversion and a simpler rooflight installation. Traditional CRM systems often flag these as ‘stale’ or ‘lost’ after 30 or 60 days of silence. This is a mistake. In this business, a lead that goes quiet for two months is often just a lead that is busy with life, not one that has lost interest. When you let these valuable contacts sit in a spreadsheet, you are effectively discarding the cost of the initial lead generation, the time spent on the consultation, and the effort of the site visit. You are paying for the acquisition, doing the work, and then throwing the result away because it did not convert immediately.
We do not blast these homeowners with generic marketing emails asking them to ‘buy now’. That approach feels pushy and ignores the reality of their decision making process. Instead, we use a mix of personalised email and targeted direct mail to re engage them. The content is helpful, not salesy. We might share a case study of a similar two storey project in their specific area, showing how we handled a tricky roof pitch or how we managed the construction phase with minimal disruption to the family.
We also send a simple, low pressure check in. A short email or letter that asks, ‘Is the timing still right for your project?’ or ‘Have your plans changed since we last spoke?’ This gives them an easy way to re enter the conversation. If they are ready, they reply. If they are still waiting on their mortgage, they tell you, and we schedule a future touchpoint. We keep the dialogue alive without demanding a decision. This respects their process and keeps your brand top of mind when they are finally ready to sign a contract.
Acquiring new leads for loft conversions is expensive. You are competing with other firms for the same high intent homeowners on search engines and local directories. Every new lead requires a new phone call, a new site visit, and a new quote. It is a costly and repetitive process.
Recovering dormant leads is different. You have already established trust. They have seen your professionalism during the initial consultation. They have seen your attention to detail in the survey. You do not need to prove your competence from scratch. You only need to remind them that you are still there and ready to help. By bringing these old leads back into the pipeline, you get more value from the marketing budget you have already spent. It is a smarter, more cost effective way to grow your business. It allows you to focus your sales team’s energy on closing deals that are already warmed up, rather than constantly chasing cold strangers who may never be ready to build.
Two ways to work with us
You cover costs. We earn only on proven results.
You fund the running costs, which keeps both of us serious. We take no margin up front and earn our share only from the profit we create, agreed in writing before any work starts.
A fixed fee. You keep all the upside.
Prefer a known, predictable cost? Pay a straightforward fee of our cost plus a margin and keep every pound of the recovered revenue.
Send us three numbers and we will come back with a free, honest recovery estimate.