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Trades & construction
You have already paid to win these enquiries. We reactivate the ones that went cold and turn them back into booked, paying work, on the model that suits you.
In the automatic door and shopfront industry, the sales cycle is rarely a straight line. It is often a slow, seasonal, and budget dependent process. You might receive a detailed enquiry from a property developer, a retail chain, or a facilities manager. They ask for a quote for a full shopfront replacement or a series of automatic sliding doors. You provide a comprehensive proposal, including technical specs and installation timelines. Then, silence.
This is not a failure of your product or your team. It is the nature of B2B construction and fit out work. Projects get delayed. Budgets get reallocated. The person who asked for the quote changes jobs. The store opening date slips by three months. These leads do not go bad; they just go dormant. They sit in your CRM, tagged as ‘awaiting response’ or ‘on hold’, gathering digital dust.
Leaving this value idle is expensive. You have already paid for the labour of the initial consultation. You have spent time analysing the site, drafting the specification, and preparing the quotation. That effort has a cost. If you ignore these leads, you are effectively throwing that time away. Worse, you are forcing your sales team to spend valuable hours chasing new, unproven opportunities when the answer might already be sitting in your database, waiting for the right nudge.
We do not treat dormant leads as a bulk list to be blasted with generic emails. We look at the specific context of each enquiry. If a lead went quiet because a project was delayed, we wait. When we reach out, we do so with a specific, helpful message. We might reference the original project scope or ask if the timeline has shifted. We understand that a shopfront installer is not selling a single item; you are selling a complex, integrated solution.
Our outreach is conversational. We start by checking in on the project status. We offer fresh technical advice if standards or regulations have changed since the last contact. We make it easy for the decision maker to re engage. We use email for the initial reconnection, followed up by a personal phone call from a specialist who understands your service area and your specific capabilities. We aim to restart the conversation, not to force a sale. We remind them that you are still available, that your team is ready, and that the technical work has already been done.
Acquiring a new lead in the construction and fit out sector is difficult and time consuming. You have to build trust from scratch. You have to prove your reliability, your technical competence, and your ability to meet tight deadlines. With a dormant lead, that trust already exists. They have seen your work. They have received your quote. They know you are a serious operator.
Reactivating an old lead is far more efficient. The barrier to entry is lower. The decision maker is familiar with your brand. You are not asking for a blind leap of faith; you are asking them to pick up the thread where you left off. In a competitive market, where every installer is vying for the same new projects, returning to your existing database gives you a significant advantage. You are not just another vendor; you are the one who already did the hard work. We help you turn that past effort into future revenue, without the high cost of starting over.
Two ways to work with us
You cover costs. We earn only on proven results.
You fund the running costs, which keeps both of us serious. We take no margin up front and earn our share only from the profit we create, agreed in writing before any work starts.
A fixed fee. You keep all the upside.
Prefer a known, predictable cost? Pay a straightforward fee of our cost plus a margin and keep every pound of the recovered revenue.
Send us three numbers and we will come back with a free, honest recovery estimate.