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You have already paid to win these enquiries. We reactivate the ones that went cold and turn them back into booked, paying work, on the model that suits you.
In the swimming pool trade, a lead rarely dies instantly. It sleeps. A homeowner dreams up a backyard oasis, sends you a photo of their garden, and asks for a rough figure. You reply. They say they need to talk to their partner. Or they are waiting for planning permission. Or the contractor for their extension has delayed the start date.
Then, silence.
These are high value leads. They have already shown intent. They have looked at your portfolio. They have measured their space. Yet, they sit in your CRM, gathering dust.
You might think they have bought from someone else. Often, they have not. They are just busy. Life happens. Kids have school runs. The weather turns. The project feels daunting. Without a gentle, professional nudge, they simply forget you exist.
Every dormant lead represents a potential installation, a renovation, or a maintenance contract. When you leave them idle, you are not just losing that one sale. You are forcing your team to spend time and money chasing new, colder traffic.
Acquiring a new customer for a pool build is expensive. You have to educate them. You have to prove your trustworthiness. You have to overcome their fear of a large financial commitment.
With an old lead, the trust is already built. They know your name. They have seen your work. They have likely visited your site. You do not need to convince them you exist. You just need to remind them that you are ready to help.
Leaving these leads alone is a waste of your past effort. You spent time qualifying them. You spent time sending quotes. That work has value. It should not be thrown away.
We do not send generic “we miss you” emails. That feels impersonal and often gets deleted. We look at the specific stage where the lead stalled.
If they were waiting for a quote, we follow up with a refreshed, simple breakdown. No pressure. Just clarity. If they were waiting for planning permission, we check in with a helpful tip on local regulations. This shows you are an expert, not just a salesperson.
We use a mix of channels. A short, friendly email is a good start. If they do not reply, we try a concise phone call. If that fails, a polite SMS can work, as long as it is respectful and brief.
The conversation is key. We speak like a neighbour, not a corporation. We ask how the plans are progressing. We offer to answer any lingering questions. We make it easy for them to pick up the thread where they left off.
Reactivating an old lead is less intrusive than cold calling a stranger. They have already said yes to talking to you. They just need a gentle push to finish the job.
By recovering these leads, you turn past effort into present revenue. It is a more efficient, more respectful way to grow your business. You are not starting from zero. You are finishing what you started. And for your customers, it means less hassle and a smoother path to their new pool.
Two ways to work with us
You cover costs. We earn only on proven results.
You fund the running costs, which keeps both of us serious. We take no margin up front and earn our share only from the profit we create, agreed in writing before any work starts.
A fixed fee. You keep all the upside.
Prefer a known, predictable cost? Pay a straightforward fee of our cost plus a margin and keep every pound of the recovered revenue.
Send us three numbers and we will come back with a free, honest recovery estimate.