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You have already paid to win these enquiries. We reactivate the ones that went cold and turn them back into booked, paying work, on the model that suits you.
Most sash window restoration businesses sit on a quiet goldmine of unrecycled interest. Enquiries from homeowners who asked for a quote on a Victorian sash but then went silent are common. Perhaps they were comparing prices, or the project slipped to next year. Many of these leads are not dead; they are just waiting for the right nudge to return.
In this trade, decisions are rarely made in a single afternoon. A homeowner might request a quote for four sashes but need time to discuss it with a partner or check their budget. They may also be waiting for other contractors to finish their surveys. If you do not follow up, they assume you have lost interest. They move on to the next name in their phone.
Leaving these enquiries idle is costly. You spent time answering the initial call or email. You researched the property type. You prepared a tailored proposal. That effort is now wasted. Every month that passes, the likelihood of that homeowner choosing a competitor increases. You are not just losing a sale; you are losing the trust you built in that first conversation.
We do not use generic, spray and pray marketing. We craft messages that speak to the specific pain of sash window issues. We know that draughts, stuck sashes, and broken cords are the real problems. Our reactivation campaigns use email and SMS, tailored to the type of enquiry they originally made.
For a homeowner who asked about full restoration, we might send a short note about how our timber treatment extends the life of their windows by decades. For someone who only asked about a single broken pane, we might share a quick tip on maintaining the sash cords. These are not hard sells. They are helpful, low pressure reminders that you are still there.
We track every response. If a homeowner replies, your team gets a warm lead, not a cold one. They know the context. They know the property type. They know the original concern. This makes the final conversation much easier. You are not starting from scratch. You are picking up a thread that was already there.
Buying new leads is expensive. You pay for the click, the call, or the form fill. But the lead is cold. You have to build trust from zero. You have to explain who you are, what you do, and why they should choose you.
Recovering an old lead is different. They already know your name. They already know you specialise in sash windows. They already trust that you can handle the job. You are not fighting for their attention. You are simply reminding them that you are the right person for the job.
This approach is cost effective. It respects your time. It respects their time. It turns a forgotten enquiry into a completed project. You do not need to hunt for new customers when your old ones are still out there, waiting to be called.
Two ways to work with us
You cover costs. We earn only on proven results.
You fund the running costs, which keeps both of us serious. We take no margin up front and earn our share only from the profit we create, agreed in writing before any work starts.
A fixed fee. You keep all the upside.
Prefer a known, predictable cost? Pay a straightforward fee of our cost plus a margin and keep every pound of the recovered revenue.
Send us three numbers and we will come back with a free, honest recovery estimate.