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You have already paid to win these enquiries. We reactivate the ones that went cold and turn them back into booked, paying work, on the model that suits you.
In the world of large scale resin bound driveway installation, the sales cycle is rarely instantaneous. You are not selling a single product; you are selling a substantial home improvement project that requires significant thought, planning, and often, household consensus. Consequently, a significant portion of your enquiries will go cold. These are not low value prospects. They are homeowners who have visited your site, requested a quote, or even started a site survey, but who are currently in the “consideration” phase. They might be waiting for a partner’s agreement, checking interest rates on home loans, or simply waiting for the weather to be favourable for a potential start date. Some may have gone silent because they are comparing three or four different contractors, trying to gauge which offers the best balance of quality and service.
When these leads go dormant, the value sits idle in your CRM, gathering digital dust. For a business operating at scale, this is a tangible loss. Every hour your estimators spend chasing fresh leads is an hour not spent on high margin, pre qualified projects. The cost of inaction is not just missed revenue; it is the wasted administrative effort of keeping those files open, the opportunity cost of not filling your diary with work that is already vetted, and the risk of those homeowners eventually choosing a competitor who was more persistent.
We do not spam these contacts. We treat them as existing customers who have simply paused. Our approach is personal and contextual. We start with a concise, polite email that references their previous enquiry. We might ask if their plans have changed or if they need any further clarification on the technical aspects of resin bound surfacing, such as drainage requirements or base preparation. If they do not respond to the initial email, we follow up with a brief, professional phone call. The conversation is not a hard sell. It is a check in. We ask how the project is progressing and offer to provide updated pricing or schedule availability. This low pressure approach respects their time and positions you as a helpful, reliable partner rather than a pushy salesperson. Many of these leads will remember the quality of your previous interactions and feel comfortable picking up the phone.
Acquiring new leads for a major driveway project is expensive and time consuming. You are competing for attention in a crowded digital space, paying for clicks that may never convert. In contrast, recovering dormant leads is highly efficient. These homeowners have already shown intent. They have done the research. They know what they want. By re engaging them, you are shortening the sales cycle significantly. You are not educating a cold prospect; you are facilitating a decision they are already considering. This makes the process more cost effective and allows your team to focus on closing deals rather than generating leads. For large scale installers, this reliability in pipeline generation is the difference between a steady, predictable workload and a feast or famine operation. We help you turn that idle potential into booked work, ensuring your team is busy with projects that are ready to proceed.
Two ways to work with us
You cover costs. We earn only on proven results.
You fund the running costs, which keeps both of us serious. We take no margin up front and earn our share only from the profit we create, agreed in writing before any work starts.
A fixed fee. You keep all the upside.
Prefer a known, predictable cost? Pay a straightforward fee of our cost plus a margin and keep every pound of the recovered revenue.
Send us three numbers and we will come back with a free, honest recovery estimate.