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You have already paid to win these enquiries. We reactivate the ones that went cold and turn them back into booked, paying work, on the model that suits you.
In the heritage window replacement trade, a lead does not just go quiet; it goes into a long, specific winter. You are not selling standard uPVC sash windows to anyone. Your potential clients are homeowners who have spent months researching conservation area restrictions, listing building consents, and the specific timber species required for their property. When they contact you, they are not just looking for a price; they are looking for a specialist who understands their architectural constraints.
Often, these enquiries stall not because of price, but because of permission. A homeowner might wait for their local planning authority to respond to a pre application enquiry. Or they might be waiting to sell the house. Or they simply get overwhelmed by the complexity of the decision and put the project on the back burner. Six months later, that potential customer is still there. They still have those original, tired, drafty sashes. They still need a specialist. But you have likely moved on to the next batch of fresh leads, leaving that high value opportunity to sit idle in a CRM folder, gathering digital dust.
We do not treat these dormant leads as cold data points. We treat them as warm, informed homeowners who are waiting for the right nudge. We analyse the specific nature of the enquiry to determine the best channel for re engagement. For a lead that stalled due to planning permission issues, we send a thoughtful email checking in on the status of their application, perhaps sharing a recent case study of a similar project we successfully navigated through the local authority. This shows you are still on their side, not just chasing a sale.
For leads that simply lost momentum, we initiate a personal phone call. The conversation is not a hard sell. It is a check in. “We recall you were looking at restoring the front sashes of your Georgian terrace. Have you had a chance to speak to the architect, or do you need a fresh look at the options?” This approach respects their expertise and their timeline. It reminds them that you are the specialist who understands the nuances of their specific property type, whether it is a Victorian bay window or a 1930s casement. We keep the tone warm and helpful, positioning you as a partner in their renovation journey rather than a vendor.
Buying new leads for heritage window replacement is an expensive gamble. You are paying for traffic that may not understand the difference between a double glazed sash and a traditional single glazing unit. You are paying for homeowners who may not have the budget for high specification timber windows, or who are not in a conservation area where your expertise is critical.
Recovering dormant leads is a far more efficient use of your marketing budget. These people have already raised their hand. They have already done the research. They have already identified the problem with their current windows. All that is missing is the final push to book the survey. By reactivating these specific, high intent leads, you turn idle value into active revenue without the heavy cost of acquiring new customers. It is a cost effective way to fill your diary with work that matches your specialist skill set, ensuring that your team is focused on projects that value your heritage expertise.
Two ways to work with us
You cover costs. We earn only on proven results.
You fund the running costs, which keeps both of us serious. We take no margin up front and earn our share only from the profit we create, agreed in writing before any work starts.
A fixed fee. You keep all the upside.
Prefer a known, predictable cost? Pay a straightforward fee of our cost plus a margin and keep every pound of the recovered revenue.
Send us three numbers and we will come back with a free, honest recovery estimate.