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Trades & construction
You have already paid to win these enquiries. We reactivate the ones that went cold and turn them back into booked, paying work, on the model that suits you.
In the world of domestic zinc and copper guttering, the sales cycle is long and personal. A homeowner might call you about a leaking downpipe in March, asking for a quote to replace the entire run with standing seam copper. They are impressed by your workmanship but need to discuss it with their partner, check the budget, or wait for the weather to clear before they can walk the roofline with you. You send the quote. You call once. Then life happens.
These leads go cold for specific, understandable reasons. Unlike a standard plastic gutter job, this is a premium, architectural upgrade. The decision is emotional and aesthetic as much as it is practical. Homeowners often hesitate because they are unsure if the material will suit their period property, or they are waiting for a specific trade contractor to finish the main roof work first. Your original quote sits in a digital drawer, forgotten, while the lead’s interest fades.
Leaving this value idle is expensive. You have already spent time on the initial consultation, the site visit, and the customised design work. That labour is gone. When that lead eventually calls a competitor, you have lost not just the installation fee, but the significant margin that high end metalwork commands. You are effectively paying for the lead a second time by letting it expire.
We do not blast these prospects with generic “buy now” emails. That approach fails for premium trades. Instead, we reactivate with context. We reach out via a short, personal email or a respectful phone call, acknowledging the original query. We might ask if their plans for the roofline have changed, or if they have seen recent examples of zinc installation on similar period homes.
The conversation is about education and reassurance. We highlight the longevity of copper and the low maintenance nature of zinc. We address the common hesitation about colour matching or patina development. By offering a fresh perspective or a updated visual guide, we re engage their interest without being pushy. We give them a clear, low pressure next step, such as a quick follow up chat to clarify any concerns about the installation timeline.
Buying new leads for a niche, high value service is difficult and inefficient. Most digital advertising targets homeowners looking for standard uPVC repairs. Finding someone specifically looking for bespoke metal gutters requires precision that is hard to buy.
Your dormant leads are different. They have already vetted you. They have seen your work. They have trusted you enough to ask for a quote. They are warm. Reactivating them is far more cost effective than trying to convince a stranger. It respects the work you have already done and taps into a pool of potential customers who are already on your radar. It is a realistic, honest way to grow your business without increasing your marketing spend, turning forgotten conversations into completed installations.
Two ways to work with us
You cover costs. We earn only on proven results.
You fund the running costs, which keeps both of us serious. We take no margin up front and earn our share only from the profit we create, agreed in writing before any work starts.
A fixed fee. You keep all the upside.
Prefer a known, predictable cost? Pay a straightforward fee of our cost plus a margin and keep every pound of the recovered revenue.
Send us three numbers and we will come back with a free, honest recovery estimate.