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Logistics & B2B services
You have already paid to win these enquiries. We reactivate the ones that went cold and turn them back into booked, paying work, on the model that suits you.
In contract cleaning, the sales cycle is rarely a single handshake. It is a long, multi stage negotiation involving facility managers, building owners, and sometimes tenants. A lead goes cold for very specific reasons. Perhaps your initial quote was accurate but the budget cycle slipped. Maybe the facility manager left the company, and the new contact is unaware of your previous engagement. Or, more commonly, you won the tender on paper but lost it in the final board vote because a competitor offered a slightly more flexible contract length.
These leads are not dead. They are dormant. The building still needs cleaning. The budget will come back. The new manager will need a reliable provider. But if you do not stay in their orbit, they will not think of you. They will issue a new tender, and you will start from zero, competing on price alone, because you have lost the relationship context that makes you a safer, more attractive choice.
Leaving these enquiries in a static CRM folder is a silent drain on your revenue. You have already paid for the initial acquisition. You have spent time understanding their specific site requirements, their high traffic zones, and their preferred chemicals. That knowledge is an asset. When it sits unused, it depreciates.
More importantly, you are forcing your sales team to hunt for new business constantly. This is expensive. It is time consuming. It leads to burnout. Your team spends their energy chasing cold prospects who may never convert, while the warm leads from six months ago quietly slip away to a competitor who simply sent a polite “just checking in” email. You are paying for new acquisition when you could be harvesting from a proven source.
We do not blast your old list with generic marketing. We analyse the specific reason each lead stalled. For the budget delay, we wait for the fiscal year turn, then send a targeted update highlighting how our service levels align with their new operational priorities. For the changed contact, we identify the new decision maker and craft a personal introduction that references the previous site visit, showing we know their building.
We use a mix of channels. A concise, value focused email to the new manager. A brief, respectful phone call to the facility manager if the number is still active. We avoid being pushy. We are helpful. We ask how the building has been. We mention a specific pain point we noted during the last tender. We offer to provide an updated specification at no cost.
This approach works because it feels human. It acknowledges the history. It respects their time. When you reactivate a lead this way, the conversation is not about finding a cleaner. It is about resolving a known problem with a known, trusted partner. This is far more efficient than buying new leads. You are not guessing. You are rekindling. The trust is already there. You just need to remind them.
Two ways to work with us
You cover costs. We earn only on proven results.
You fund the running costs, which keeps both of us serious. We take no margin up front and earn our share only from the profit we create, agreed in writing before any work starts.
A fixed fee. You keep all the upside.
Prefer a known, predictable cost? Pay a straightforward fee of our cost plus a margin and keep every pound of the recovered revenue.
Send us three numbers and we will come back with a free, honest recovery estimate.