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Automotive
You have already paid to win these enquiries. We reactivate the ones that went cold and turn them back into booked, paying work, on the model that suits you.
Vehicle graphics is a project based business. You rarely sell a single decal. You sell a full wrap, a partial wrap, or a fleet of ten vans. The sales cycle is long. A business owner sees your work, asks for a quote, and then… silence. They are comparing you to three other signwriters. They are waiting for their marketing budget to be approved. They are deciding if they need a wrap or just a few stickers.
This is where leads go cold. Not because they are uninterested, but because the moment of decision has not arrived yet. A small business owner might get a quote from you in January. By March, they have moved on to a different project. By June, they have forgotten your name. The lead is not dead. It is dormant. But if you do not touch it, it will never wake up.
The cost of leaving this value idle is high. You spent time measuring their vehicles. You spent time designing a mockup. You spent time sending a proposal. That is real work. That work has value. If that lead never comes back to you, that work was wasted. You paid for the time. You paid for the materials in the mockup. You paid for the follow up emails that went into the void. That is money leaving your business with no return.
We do not send generic “just checking in” emails. We know that does not work. We look at the specific nature of the lead. Did they ask for a full wrap? Did they ask for a logo application? We craft a message that references that specific request.
We use email first. It is low pressure. The email is short. It reminds them of the quote they received. It offers a small, relevant update. Perhaps a new colour option. Perhaps a note on how long lead times are currently. It is not a hard sell. It is a helpful nudge.
If there is no response, we move to phone. A call is different. A human voice can break through the noise. We ask if the project is still on. We ask if the budget has been approved. We listen. Often, the answer is “yes, but we are busy.” We book a follow up date. We do not push. We simply stay in their mind.
We also use LinkedIn. The decision maker is often the owner. A short, professional message to their profile can rekindle the connection. It shows you are a real business, not a bot.
Buying new leads is expensive. You pay for clicks. You pay for leads that may not be ready. You pay for leads that will never buy. Recovering an old lead is different. The interest is already there. The need was already expressed. They already saw your work. They already liked it enough to ask for a price.
You are not convincing them to buy graphics. You are reminding them that you are the ones who can do it well. The trust is partially built. The barrier to entry is lower. The conversation is easier. You are not starting from zero. You are starting from a quote already on the table.
This is a more efficient use of your time. Your team is busy wrapping vans. They do not have time to chase cold leads. We do. We take the pressure off your sales team. We handle the follow up. We keep the conversation alive. We bring the lead back to you when it is ready to close. You focus on the wrap. We focus on the recovery.
Two ways to work with us
You cover costs. We earn only on proven results.
You fund the running costs, which keeps both of us serious. We take no margin up front and earn our share only from the profit we create, agreed in writing before any work starts.
A fixed fee. You keep all the upside.
Prefer a known, predictable cost? Pay a straightforward fee of our cost plus a margin and keep every pound of the recovered revenue.
Send us three numbers and we will come back with a free, honest recovery estimate.