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Events & hospitality
You have already paid to win these enquiries. We reactivate the ones that went cold and turn them back into booked, paying work, on the model that suits you.
In contract catering equipment hire, the sales cycle is rarely a straight line. You are not selling a single blender or a stand mixer. You are often pitching a full kitchen setup for a new pop up site, a corporate canteen, or a mobile catering unit. These are complex, high ticket decisions that involve facility managers, finance teams, and operational directors.
Leads go cold for very specific reasons in this sector. A prospective client might get their site planning approved, but then the construction timeline slips by three months. Or they might need to wait for a new budget cycle to begin. Often, the decision maker changes jobs before the contract is signed. Because your products are expensive and require significant logistical coordination, clients do not buy on impulse. They evaluate, they compare, they wait. In the meantime, your sales team moves on to the next hot lead. That previous enquiry, which had genuine potential, simply sits in your CRM, gathering digital dust.
Every dormant lead represents wasted effort and missed revenue. You spent money on marketing to generate that initial contact. Your team spent hours conducting site surveys, sending quotes, and explaining your maintenance packages. If that lead disappears, all that work is lost.
More importantly, you are losing market share to competitors who may be less flexible on terms but more persistent. In a niche market like contract catering, reputation matters. If a client hears from you once and then hears nothing, they assume you are not serious or that your stock is unavailable. By the time they are ready to buy, they have already found a supplier who stayed in touch. The cost is not just the lost sale; it is the erosion of your brand’s presence in that specific sector.
We do not blast out generic “we miss you” emails. We look at the specific context of why the lead stalled. If a project was delayed, we send a concise, helpful update. We might mention that we have new stock available or that our delivery windows have improved. We use email and phone in a balanced way.
The conversations are practical. We ask if the site is ready. We ask if their budget has been approved. We offer a fresh quote based on current availability. We are not trying to force a sale. We are trying to restart a dialogue that was interrupted by timing, not by lack of interest.
Recovering these old leads is far more efficient than buying new ones. You already know their needs. You have already established trust to some degree. You do not need to convince them that your equipment is reliable. You just need to remind them that you are still there, and that the timing is right. This approach is respectful of their time and effective for your bottom line. It turns dead weight into active pipeline without the high cost of new acquisition.
Two ways to work with us
You cover costs. We earn only on proven results.
You fund the running costs, which keeps both of us serious. We take no margin up front and earn our share only from the profit we create, agreed in writing before any work starts.
A fixed fee. You keep all the upside.
Prefer a known, predictable cost? Pay a straightforward fee of our cost plus a margin and keep every pound of the recovered revenue.
Send us three numbers and we will come back with a free, honest recovery estimate.