Software Company Reactivates Trial Users

How an enterprise software company recovered $430K in annual recurring revenue

The Challenge

An enterprise software company was facing several challenges:

75% trial drop-off rate
Thousands of expired trial users
Ineffective follow-up process
Lost recurring revenue potential

Our Solution

We implemented our trial recovery system that:

Analyzed trial user behavior
Created targeted reactivation campaigns
Implemented automated follow-up sequences
Optimized conversion touchpoints

The Results

28%

Trial Recovery Rate

$430K

Additional ARR

Days to Implement

6.8x

ROI

Implementation Process

1. User Analysis

We analyzed trial user behavior to identify key drop-off points and engagement patterns.

2. Campaign Design

Created personalized reactivation campaigns based on user segments and behavior.

3. System Integration

Integrated with their existing CRM and marketing automation systems.

4. Optimization

Continuously optimized messaging and timing based on response data.

"The recovery rate far exceeded our expectations. We're now capturing significant revenue that we would have otherwise lost." - Michael Roberts, VP of Sales

Ready to Recover Your Trial Users?

Get started with our performance-based trial recovery system today.