Home Goods Retailer Case Study

Client Overview

A major home goods retailer with over 200 stores nationwide was struggling with cart abandonment and browse abandonment, resulting in significant lost revenue opportunities.

Challenge

The client was experiencing:

• 32% cart abandonment rate
• 45% browse abandonment rate
• Limited customer re-engagement strategies
• No systematic approach to recovering lost sales

Solution

We implemented a comprehensive e-commerce reactivation strategy:

• Multi-channel recovery approach (email, SMS, retargeting)
• Personalized product recommendations based on browsing history
• Strategic discounting and incentive programs
• A/B testing of messaging and timing
• Integration with their existing CRM system

Results

After 6 months of implementation:

• $2.8M in recovered revenue
• 28% average recovery rate for abandoned carts
• 22% conversion rate for browse abandonment
• 15% increase in average order value
• 12% improvement in customer lifetime value

Key Learnings

The success of this campaign demonstrated that:

• Timing is crucial - early intervention yields better results
• Personalization significantly improves conversion rates
• Multi-channel approach increases overall recovery
• Strategic discounting can drive revenue without eroding margins